Feel confident in choosing VBA.

VBA, in partnership with TruAssure Insurance Company, offers exceptional dental coverage and customer care.

You can feel confident that you’re getting the best dental plan designed to meet your needs. 

Coverage and convenience

At VBA, we understand that dental coverage can be complicated. And between cavities, restorative care and more, it can be expensive, too. That’s why we’ve partnered with TruAssure Insurance Company to offer dental plans that are designed to meet your needs, ultimately helping you and your family maintain good oral health. TruAssure plans offer outstanding dental coverage and access to one of the largest PPO networks in the country through the DenteMax dental network.

Support from expert representatives

VBA takes pride in being able to offer sound advice and helpful information. Our partners at TruAssure can guide you through any aspect of understanding and using your dental benefits. Contact one of these expert representatives today and experience the difference for yourself. 

VBA’s values are infused in all we do.

As a 50-year old company, VBA has spent a great deal of time developing values that align with what is important to our members. These values are a core part of our organization, setting the foundation for everything we do today and into the future. 

  • Integrity – We do the right thing at all times.
  • Dependability – We are accountable, reliable and deliver on our promises.
  • Loyalty – We are passionate about our members and their vision and dental care needs.
  • Respect – We appreciate everyone’s differences and respect varying points of view.
  • Family – We put family first, and understand that our members do the same.
  • Energy – We infuse energy into everything we do.  
  • Teamwork – We collaborate with each other and with our members.
  • Excellence – We make every effort to exceed expectations.
  • Learning and Improvement – We are always seeking ways to better our products and services for the benefit of our members.  


VBA dental plans are administered and underwritten by TruAssure Insurance Company. TruAssure dental plans are offered in association with DenteMax dental networks.