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Your Members Are Our Focus

We pride ourselves on making it easy and convenient for your members to use their benefits.

Simplicity & Support

VBA keeps things simple. We pride ourselves on being adaptable, accommodating and flexible. We are easy to contact—our members can chat with us online, communicate via email or call us toll-free. We also make it convenient for you to reach your key audiences, so that your clients can obtain a plan that’s right for them.

Scope & Scale

VBA offers a vast network of access points—more than 46,000 for vision (including optometrists, ophthalmologists and retailers) and 396,000 for dental. Our plans offer your members a large selection of lens products at all price points, and discount options for covered vision and dental products.


We've been providing cost-effective benefits since 1965 as a non-profit corporation founded by optometrists. We are proud to continue that legacy by offering exceptional customer care and access to the latest optical products to meet your members’ needs.

Values in Vision…and Beyond

VBA’s values are a core part of our company, setting the foundation for everything we do today and into the future.

  • Integrity – We do the right thing at all times.
  • Dependability – We are accountable, reliable and deliver on our promises.
  • Loyalty – We are passionate about our members and their vision care needs.
  • Respect – We appreciate everyone’s differences and respect varying points of view.
  • Family – We put family first, and understand that our members do the same.
  • Energy – We infuse energy into everything we do.
  • Teamwork – We collaborate with each other and with our members.
  • Excellence – We make every effort to exceed expectations.
  • Learning and Improvement – We are always seeking ways to better our products and services for the benefit of our members.